The Region Initiative (TRI) and UNWTO Silk Road office held 2-days workshop on Tailoring e.tourism for Silk Road destinations on April 10-11 for capacity building of stakeholders of Samarkand Uzbekistan at Hotel Caravan Serai. Issues relating Communication skills development, dealing with No Show issue, Branding the product, Tourism Management. e.tourism development techniques, Website hosting, Tourism management during low seasons, development of festivals, International Networking and practical training of E.tourism including usage of different softwares of  website development, hosting, movie making and Co-branding of products were discussed. Mr. Hasnain Khan, Secretary Ecotourism Society Pakistan (ESP) presented Branding and management of co-branding issue and inform participants how they could develop their product as Brand.